From brief to finished pack: keep a shared reference.
Agreement points for purchasing, brand teams and the manufacturer at each stage.
Materials: define the need, feel the sample.
This article suggests questions that support a considered choice of packaging material, from paper names to surface feel and finishing, together with feeling the sample.
A material name does not describe the complete finished pack. Discuss structure, surface, artwork and use conditions together, with a physical reference where possible.
Treat names as a starting point
HotPrint’s existing material article introduces names including Ivory, Kraft, art papers, coated papers, Bristol and Duplex. Use them to start a discussion, then confirm the specific grade proposed for your project.
- The material name, proposed structure and matching reference.
- Which characteristics need confirmation through documents or samples.
Review the surface in context
Describe the intended look and feel: surface, base colour and details to emphasise. Compare references under consistent viewing conditions and discuss the folding, gluing and packing involved.
- Brand details that need to remain clear and correct.
- Handling, storage and transport conditions to discuss.
Record what has been agreed
Do not infer water resistance, certification or food-contact suitability from a paper’s appearance or feel. State any special requirements so materials, documentation and relevant criteria can be discussed.
- Agreed materials and finishes for each component.
- Approved samples or documents used as references.
WHAT TO PREPARE NEXT
Take it into the conversation.
- Intended use and exposure conditions
- Surface samples or the feel you want
- Stiffness and finishing requirements
TAKE IT INTO YOUR BRIEF
Do not select from a name or grammage alone. State your requirements, review a sample and agree on an approach that suits the structure.
Further reading
KEEP EXPLORING
Another perspective.
Review a sample: look, feel and test the fit.
A shared review checklist for purchasing, brand and technical teams.
Clear artwork makes the handoff easier.
Structure, versions, images and bleed: what to review before approval.
FROM INSIGHT TO PROJECT
A clear question. A considered start.
Tell us about your product and what you are considering. Discuss structure, material and presentation with HotPrint for your project.