From brief to finished pack: keep a shared reference.
Agreement points for purchasing, brand teams and the manufacturer at each stage.
Clear artwork makes the handoff easier.
This article lists what to review before approving packaging artwork: structure, versions, images and bleed, so the handoff to production needs fewer rounds.
Artwork needs to match the agreed packaging specifications. Before finalising the design, discuss the structural reference and handoff requirements so everyone works from the same version.
Agree on the structure and version
Identify whether a file is for review or already approved. State units, printed faces and areas related to cuts or folds. The structural reference used for production needs project-specific checking.
- A consistent filename and version across the team.
- Reviewed text, product codes and languages.
Confirm bleed with the print provider
Adobe advises confirming required printer’s marks with the print provider and setting up bleed and slug areas first. Ask how bleed, safe areas and structural lines should be supplied for this pack rather than applying one universal value.
- Backgrounds reaching the trim and details near folds.
- How structural lines should be separated or annotated.
Supply assets and approval references
Illustrator’s Package function can collect linked assets and fonts; check font-sharing permissions first. Include a viewing reference, while identifying separately which file is intended for production.
- Linked assets and an agreed approach to fonts.
- Named approver, approval scope and final version.
WHAT TO PREPARE NEXT
Take it into the conversation.
- Current structure and artwork version
- Copy, images and associated fonts
- Approver and pre-print review points
TAKE IT INTO YOUR BRIEF
The trim/bleed diagram illustrates concepts only. Exact export, colour and dimensional requirements need to be agreed for the project.
Further reading
KEEP EXPLORING
Another perspective.
Review a sample: look, feel and test the fit.
A shared review checklist for purchasing, brand and technical teams.
Before a quote, start with a clear packaging brief.
Your product, dimensions, quantity and intended experience: the inputs that give a conversation direction.
FROM INSIGHT TO PROJECT
A clear question. A considered start.
Tell us about your product and what you are considering. Discuss structure, material and presentation with HotPrint for your project.